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Here, we will be focusing on means of increasing your websites popularity through external sources of internet advertising such as Adwords, pay per click advertising and affiliate marketing.
One of the top controllable and targeted online advertising techniques is Adwords. The effectiveness of this technique of increasing website popularity has contributed in increasing the number of those using it, and hence the massive profits made by Google in recent times. The first question that comes to mind while trying to use this internet advertising technique is how do these adwords look, and where exactly are they seen?. Well, the answer is that your ad is displayed next to Google search results. Also, they are displayed on chosen content website link. Note that you are only required to pay when your ad is clicked rather than mere viewing of the ad.
In using Adwords for internet marketing, you are also presented with the option of smart pricing.
This smart pricing opportunity requires a higher payment for a guaranteed sale. For instance, a situation is where you have a website for colon cleansing, and you write a review on a new and highly effective colon cleanser; eventually, a web visitor stumbles on an ad for the same colon cleanser in an Adwords text advert displayed on the same web page, clicks on it and subsequently make a purchase from the advertiser.
Pay Per Click Advertising
You can use Googles tools to determine the fee that is required on your per click, for your choice of keyword. It could be something above 1 dollar or 10 cents, and even more based on how popular or competitive your keyword is. When the price has been determined, you will assign a budget and go ahead to make your payment to Google using credit card. It is now at your discretion to manage your campaigns length, and you can choose to close it when the money is almost used up. In most cases, some businesses decide to use the services of specialist in Pay Per Click Management.
This is a more popular internet marketing/advertising technique. The technique is basically a scenario where a company agrees to pay commission or incentives to another web-based organization or individual to advertise and market its product or service. For instance, an online company that sells forex software product could contract out an affiliate marketing program (based on agreed commissions or incentives) to a web-based company that offer information on forex products. The affiliate program is provided by the company needing the affiliate services, while the affiliate itself refers to the website that embarks on the promotion for the company who supplied them affiliate program.
Basically, affiliate marketing is a fundamental agency arrangement. This is how it works; an advert or banner is placed on the affiliates site, any visitor who clicks on that ad is linked to the affiliate program owners site. There is no payment to the affiliate marketer until the visitor makes an actual purchase.
There are also, other internet advertising techniques that yield good result.
Internet Marketing Tips courtesy of CashFlowU.com
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There are two major types of business models that entrepreneurs use to make money blogging. The first and most common way to turn a blog into a profit making machine is to sell advertising to different companies and brands who want to reach that blog’s readers. The second kind of money making blog is one that helps a single brand improve its image by creating positive associations between the blog and the product in the mind of consumers. Both kinds of blogs can make a lot of money, especially if the creator has a keen mind for marketing.
If you are blogging with the goal of selling advertising, there are two basic ways that you can go about recruiting sponsors who want to put ads on your site; you can let someone else do all of the legwork, or you can do the work yourself and keep all of the revenue. Within the first group, many people make money blogging by selling space through Google’s AdSense program. The advantages of this program are numerous, as it requires very little effort on the part of the blogger or webmaster to begin raking in profits. However, most people discover that they make less money through this method than they had hoped that their blog would earn.
Selling advertising directly to companies who want to put banner ads or sponsored links on your blog can take quite a bit of time, but it is often fairly lucrative. If you have a lot of contacts in industries that are related to the topic of your blog, you may want to try to go this route. People who have a strong background in sales and experienced at pitching proposals can make quite a bit of money by renting blog space to interested companies. The most serious problem with this model is that you often have to build quite a sizable readership before you can attract advertisers, which can mean that you have to do several months of work before you start to make money blogging.
As blogging becomes a more and more lucrative business, a lot of established companies are considering how they can get into the action. One way that companies are capitalizing on the blog movement is by having blogs that provide a kind of friendly face for their corporation. Often, a company will employ an established blogger to create a weblog designed specifically to appeal to that company’s customers and to create positive associations with the brand in consumers’ minds. More than one writer who never even dreamed that he or she could make money blogging has been approached by a company and offered quite a pretty penny for this kind of gig.