There are two major types of business models that entrepreneurs use to make money blogging. The first and most common way to turn a blog into a profit making machine is to sell advertising to different companies and brands who want to reach that blog’s readers. The second kind of money making blog is one that helps a single brand improve its image by creating positive associations between the blog and the product in the mind of consumers. Both kinds of blogs can make a lot of money, especially if the creator has a keen mind for marketing.
If you are blogging with the goal of selling advertising, there are two basic ways that you can go about recruiting sponsors who want to put ads on your site; you can let someone else do all of the legwork, or you can do the work yourself and keep all of the revenue. Within the first group, many people make money blogging by selling space through Google’s AdSense program. The advantages of this program are numerous, as it requires very little effort on the part of the blogger or webmaster to begin raking in profits. However, most people discover that they make less money through this method than they had hoped that their blog would earn.
Selling advertising directly to companies who want to put banner ads or sponsored links on your blog can take quite a bit of time, but it is often fairly lucrative. If you have a lot of contacts in industries that are related to the topic of your blog, you may want to try to go this route. People who have a strong background in sales and experienced at pitching proposals can make quite a bit of money by renting blog space to interested companies. The most serious problem with this model is that you often have to build quite a sizable readership before you can attract advertisers, which can mean that you have to do several months of work before you start to make money blogging.
As blogging becomes a more and more lucrative business, a lot of established companies are considering how they can get into the action. One way that companies are capitalizing on the blog movement is by having blogs that provide a kind of friendly face for their corporation. Often, a company will employ an established blogger to create a weblog designed specifically to appeal to that company’s customers and to create positive associations with the brand in consumers’ minds. More than one writer who never even dreamed that he or she could make money blogging has been approached by a company and offered quite a pretty penny for this kind of gig.
Many people dream of blogging for profit, and this goal is not far beyond the reach of someone with average intelligence, a willingness to work hard, and a basic grasp of blogging technology. However, very few people manage to reap the profits they want from their blog. Most people who attempt to make money with their blogs do not succeed for two reasons. Often, bloggers have unrealistic expectations of how fast their readership will grow and how much money they will make, and when these expectations are not met the disappointment can crush the desire to continue blogging. The other trap that many bloggers fall into has to do with lack of planning. If you want to turn a profit as a blogger, the key to success is to make a realistic plan and stick with it.
To succeed at blogging for profit, the main thing that you will need is a large readership. The higher your traffic, the more advertisers will agree to pay you. However, cultivating the regular visitors that you will need in order to make a profit isnt easy. As more and more blogs appear each day, having a great idea or a wonderful writing style is no longer enough to get attention. You need to be able to market your blog effectively.
Too many bloggers spend all of their time writing posts and almost no time marketing their project. To be certain, updating as often as you can is a great way to keep your blog high on blogrolls and high in blog search engines like technorati, and once your readers know that you update frequently they will return to your site on a regular basis. However, it does not matter how often you update if nobody is reading your page, so don’t skimp on the time that you spend drawing visitors to your site. To make your dreams of blogging for profit a reality, try decreasing your number of posts and using some of that time to draw new visitors by setting up link exchanges with other bloggers, making contacts in the blog community, and following other established modes of winning traffic.
Of course, even if you are a marketing genius or have a really great idea for a blog, success is not going to happen overnight. Building the kind of readership that blogging for profit requires takes time, and in all likelihood it will be at least several months before you are able to turn much of a profit. Try to stay committed to your blogging project during this initial rough period.
To stay motivated, set goals for how often you will update and how many readers you want to attract, and then reward yourself for sticking with your plan.
Mobile blogging is an exciting phenomenon that is sweeping the blogosphere. One of the reasons why a lot of bloggers are attracted to the medium of blogging in the first place is that they enjoy being able to make frequent updates and posts that keep all of their visitors up to speed with current situations. Mobile blogs, or “moblogs,” take this to the extreme by allowing users to post things literally as they happen. This new wave of moblogs and mobloggers keep web surfers up to date with good and bad events of importance as they occur all over the world, helping to make international communication faster and more accurate.
Many people feel that the limitations of blogging have a lot to do with geography. After all, there is only so current that a blog can be when you need to run home and boot up in order to update it. However, mobile blogging marks the beginning of an thrilling new era when web-based communication can happen spontaneously from any location. Moblogging devices mean that there is almost nowhere on the planet that
remains off-limits for bloggers.
Mobile blogging is still in its infancy because the technology that makes it possible has only recently hit the global market. The first moblog technology became available over a decade ago, but it is only the past two or three years that mobile web devices have become user-friendly enough to appeal to most consumers. As camera phones and other mobile technology become more popular, more and more bloggers are getting away from their desks and are hitting the streets. Moblogging is becoming much more widespread that it was even a few months ago, and mobloggers are quickly attracting a lot of attention with the blogging community. It is not yet clear whether moblogs will become the dominant kinds of blogs in the years to come, but the current trend seems to imply that moblogs are here to stay.
Mobile devices make it possible to blog from the sites where current events are unfolding, which is one of the reasons why mobile blogging has so much thrilling potential to revolutionize the blogosphere. A moblogger with a camera phone can post blog entries from, say, the foot of the podium at a presidential speech, or from the stands during the final moments of the world series. This enables bloggers to experience the same real time thrills that live television coverage provides, but in a more democratic medium. The combination of mobility and individual control that moblogging provides certainly places mobloggers on the cutting edge of today’s communications technology, and it is hard to imagine that the number and prestige of moblogs will not continue to grow in the coming years.